Market Research Analyst

Location: Detroit, MI

Department: Business Operations

Type: Part Time to Full Time

Min. Experience: Experienced

Do you love immersing yourself in research to discover valuable insights about business, products and people? Are you a disciple of the design-thinking mentality? Then we should talk.  

We’re looking for a research detective with experience in quantitative and qualitative research methods to connect insights that inform design, innovation and strategy across our diverse business units.

Responsibilities:

  • Conduct research studies to uncover golden nuggets of information that can help guide our business and product strategies.
  • Leverage surveys, in-context experiments with prototypes, system analytics, and qualitative research to extrapolate actionable insights.
  • Sort through complex, complicated and overwhelming information and present it in a way that is easily understood and scannable.
  • Use a human-centered approach in analyzing data and integrating stories with data.
  • Collaborate with product, design and strategy teams, presenting ideas and feedback based on your findings.

Requirements:

  • Have a thorough understanding of the relationship between business requirements, product strategy and user experience
  • Experience conducting qualitative and quantitative research
  • Have experience with data libraries, LexusNexus, and similar research banks
  • Possess strong critical thinking and problem-solving skills

 

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